Dominate the house cleaning market with these elements on your website.

by | Jun 7, 2018 | Tips and Tricks

When your neighbors are looking for cleaning services in their area, they search Google for someone that can help get their house clean. This is where being found online and having a easy to use and well designer site is important. You want your site to be one of the top results, and when a potential client clicks on your site, you want your website to make a good impression. Your website needs to be compelling enough to engage a visitor beyond a few seconds.

Below we highlight key components that boost your cleaning company’s professionalism and help get your customer to schedule a cleaning online or give you a call.Your cleaning business website should be doing the following to help turn your website visitors into paying customers. To help you visualize what these elements of your site are, we’ve included examples.

1. Modernized user-friendly design across multiple device types

Smartphone and tablets combined account for 60 percent of digital media time spent.

What this means for your cleaning business website is that your site needs to work well on both desktops and mobile devices. Research indicates that visitors judge a business’ credibility based on their website design, and are less likely to return to a site after a bad experience.

2. Build trust by providing social proof with customer reviews

86% of consumers read reviews for local businesses (including 95% of people aged 18-34).
91% of 18-34 year old consumers trust online reviews as much as personal recommendations

You read product and company reviews and so do people that are looking for a trusted cleaning company. So make it easy for them and place the reviews on your site where it makes the most impact. Ideal locations for reviews are on your home page, contact page and checkout page.

Example review widget above available out of the box with our house cleaning scheduling software.

3. Make it easy for customers to contact you

We live in a world where we expect quick communication on our terms. Your clients are no different. Whether that’s via phone, email, text, chat or some other channel making it as easy on clients as possible is a must!

And…pick up your phone. From our conversations with clients using our software we know that around 50% of cleanings scheduled happen once a client has spoken to someone at the cleaning company they are interested in. Not picking up your phone or missing a call is leaving money on the table and creating a bad first impression with your potential clients.

4. Display areas/cities that you serve

Listing out the cities or areas you serve allows potential customers to be confident that if they call or schedule a cleaning online that you’re able to service their cleaning needs. Doing this also filters the calls you might get from potential client that are in cities where you don’t do business. Another benefit of doing this is that it helps SEO by indicating to the search engines the areas your business provides house cleaning services to.

5. Set expectations by detailing out what’s included in the cleaning services you provide

Being explicit about what is and is not included in your cleaning service can help you in few ways.
Visitors to your site can easily read what is included with each cleaning type (regular, deep cleaning, move-out cleaning, etc.)
Reduces calls from clients that are looking for something you don’t offer.
The service checklist can be used as a reminder for your cleaning team about what’s expected of them.

6. Allow clients to schedule cleaning through an ecommerce like check out experience

Years ago booking a cleaning through a website without talking to a person was novel. This is no longer the case. Companies like Handy and Amazon have made scheduling a cleaning mainstream and if you’re not keeping up you’re falling behind. Our system integrates your availability calendar with your website allowing visitors to fill your schedule without needing to pick up the phone. Now that’s a win-win.

7. Provide an instant house cleaning quote/pricing

Many business owners are weary of having their pricing open for everyone to see. We’ve heard concerns that other business owners might just undercut them thereby taking their business. However with companies like Amazon and Handy displaying pricing on their sites this is becoming an expectation from visitors shopping around for cleaning services. One way to get visitors to choose you for their house cleaning is by making sure your website highlights what’s unique about your business and the value you provide. Price is only part of the decision driver to do business with a cleaning company.