Everything You Need to Know About HomeAdvisor

by | Jun 9, 2023 | New Features and Updates

Well, well, well, gather around ladies and gentlemen, for I am about to spill the tea on HomeAdvisor. So you’re starting a business, and you’re looking for those high-quality, premium leads, eh? Then lead generation services jump in like magic carpet rides to take you to a whole new world. Enter HomeAdvisor – are they a genie granting wishes, or just a couple of coconuts short of a tropical island? Let’s find out, shall we?

What in the world is HomeAdvisor?

  • Picture this: homeowners who need some fixer-upper-er-ing (technical term) land on HomeAdvisor, which then sets them up with contractors ready to do the job.

  • Contractors, on the other hand, pay around $300-$350 for a yearly membership, and an additional $15-$100 per lead. But hey, who said matchmaking was cheap?

Good news for homeowners though, they get to use HomeAdvisor for zilch, nada, zero dollars.

How does this HomeAdvisor hocus-pocus work?

  • So a homeowner in need of a project comes to HomeAdvisor, fills out a little quiz – you know, their preferences, interests, long walks on the beach, that sort of thing.

  • Once they’re done, the magical information is presented to a few compatible contractors who then serenade the homeowner with a lovely quote.

  • As a contractor, you’ll need to sell yourself – a stunning profile with your services, location, and availability. Also, don’t forget the necessary documents – backgroundchecks, credit checks, and a state-level trade license.


  • It’s like a dating game. Homeowners get to see the profiles of their potential contractor suitors and pick their favorites.

  • But here’s the catch: once a homeowner’s info is sent to the contractor, it’s considered a “lead” – and cha-ching, that’s when you pay up, whether you get the job or not.

The good, the bad, and the in-between

Homeowners singing praises for HomeAdvisor is usually a common sight, but contractor reviews seem to be as mixed as a box of chocolates – you never know what you’re gonna get.


  • You might score some awesome leads that match your skills and expertise
  •  Lots of homeowners find their professionals on the platform
  •  Boosts your website’s Google-stardom with better SEO rankings


  • Sometimes, you pay for leads that turn out to be duds
  •  The yearly membership and cost per lead can add up real quick
  •  Customer service seems to be as elusive as refunds and cancellations

So there you have it, folks! HomeAdvisor could be the missing puzzle piece to your business, or it might not be the right fit. I’ll leave you to ponder and explore some alternatives to make sure you find that winning ticket to more business and a brighter future.

HomeAdvisor Competitors: A Rumble in the Renovation Jungle!

Ah, yes, HomeAdvisor – but wait, there’s more! Say hello to some contenders who might give HomeAdvisor a run for their money, or maybe just a light jog…

Everything You Need to Know About HomeAdvisor

1. Angie’s List: Twinsies!

  • They say imitation is the sincerest form of flattery, but in this case, Angie’s List and HomeAdvisor come from the same lovin’ family. Be careful, my renovation friends, as sharing leads between these sibling rivals means you might get charged double for your dancing partner.

  • Angie’s List is best suited for the one-and-done crowd, while HomeAdvisor attracts those more into long-term renovation commitments.

2. Porch: The Real Estate Renovator

  • Porch is that friend who takes care of all your real estate needs, from packing your bags to getting your home in tip-top shape.

  • Home service businesses that dabble in painting, landscaping, remodeling, and so much more would get a kick out of Porch’s offerings.

3. Thumbtack: Jack of All Trades, Master of… All?

  • From dog-walking dilettantes to plumbing Picassos, Thumbtack is the one-stop-shop for all your service needs.

4. TaskRabbit: Making Small Tasks Hare-Raising

  • Not quite a HomeAdvisor doppelgänger, TaskRabbit’s focus is on quick fixes like assembling furniture, hanging curtains, and other small tasks for your abode.

  • But hey, it’s a great rabbit hole (pun intended) for those looking for a little dabbling in the home service business.

So, Is HomeAdvisor Worth It?

Everything You Need to Know About HomeAdvisor

Like a wise man once said: To HomeAdvisor or not to HomeAdvisor, that is the question! Uh, sort of.

  • While some folks have found their pot of gold in HomeAdvisor’s services, others complain about high costs for leads that don’t quite make it to the finish line.

  • Unfortunately, there’s no magic wand (unless you’re from Hogwarts) for generating leads. A lot of legwork is still required – quotes, follow-ups, add-ons, the whole shebang.

  • Ultimately, my dear renovators, it all comes down to your goals, budget, and marketing game plan. May the best competitor win!

Hey there, contractor friends! Are you tired of HomeAdvisor being your one and only source for leads? Fear not, for I bring great news! There’s a whole world of alternatives to HomeAdvisor waiting to be explored! Gather ’round and let me show you the magic. *Jazz hands*