How to Write a Lawn Care Business Plan [With Free Template]

by | May 17, 2023 | How-to's

How to Craft a Lawn Care Business Masterpiece [Featuring Our Free Template]

Welcome, my friends, to the wonderful world of lawn care business plans! This mystical document shall be our guide on this entrepreneurial adventure through the land of lush lawns and immaculate landscapes!

Whether you’re a newbie with grass stains on your knees or a seasoned pro with soil beneath your nails, a lawn care business plan will help you define your goals, strategize how to reach them, and even attract those wonderful beings known as investors. So, join me in exploring the beautiful realm of lawn care business plans and the crucial topics you, my fellow green-thumbed friends, must address.

Now, behold our marvelous template featuring an example of the wondrous world of lawn care – a treasure map to inspire your own unique creation!

The Cast of Characters in a Lawn Care Business Plan:


🎯 Why do we embark on this quest, you ask? To clarify our goals, stay organized, anticipate challenges, and charm the money-bearing creatures known as banks and investors.

1. The Cover Page and Table of Contents:

How to write a Lawn care Business Plan

For those seeking financial blessings, your cover page must dazzle their eyes with your logo, address, contact details, and the bold proclamation: “Business Plan!”

And a table of contents, my dears, to guide them on their journey through your plan. If you merely dabble in business planning, with just a few pages of glory, feel free to bypass this step.

2. The Executive Summary:

Allow me to introduce our noble companion: the executive summary, a concise herald of your lawn care escapades. It entices the reader with a brief introduction, foretelling the delightful tale within your plan.

How to write a Lawn care Business Plan

Entertain your reader with snippets of your story, such as:

1.  Your storied history and gallant background
2.  Your guiding vision and valiant mission statement
3. The core values that hold you true
4. The triumphant goals you aim to achieve
5. The secret sauce that sets you apart

Keep the summary sweet and quick—much like a hummingbird fluttering through the garden.

3. The Business Overview:

How to write a Lawn care Business Plan

Ah, the grand vista that is your business overview! Let us examine the magical ingredients of this spectacular section:

  • Business Description: Craft a captivating image of your enterprise, sharing what you do, where it’s located, how you deliver your magic, and for whom (residential or commercial clients).

  • Ownership: Declare the nature of your business kingdom – sole proprietorship, partnership, LLC, or corporation, for each has its unique set of rules and regulations.

  • Assets: Detail your arsenal of business weaponry – lawn mowers, trailers, computers, the sacred garage, and even your gold reserves, plus any future acquisitions.

  • Startup Costs: For those newly initiated, calculate the costs of entering this mystical realm, from acquiring assets to purchasing office supplies, marketing materials, and hiring your loyal crew.


And thus we conclude our fantastical exploration of the world of lawn care business plans! Now, my brave friends, venture forth and create your own beautiful tapestry, weaving your dreams and aspirations into a delightful tale for all to marvel at. Happy planning!

4. Rollin’ in the Green: Lawn Care Services Extraordinaire

How to write a Lawn care Business Plan

Alright, folks! Let’s jot down the services you’ll offer in your grand grass-cutting empire.

How often you’ll do the honors. You might base this on:

– All those shiny tools you own or could rent
– What your rivals do and charge
– Your clients’ needs and wallets
– New or super-specific services you’ve got up your green sleeves
– Weather-based work, like or 

Your fabulous lawn care menu could include:

– Lawn lowering (a.k.a mowing)
– De-fluffing (dethatching)
– The great divide (edging)
– The even stevens (grading)
– The big heave-ho (yard cleanup and leaf removal)
– Trimming and primping
– Weed wrangling
– Mulch mania
– A breath of fresh air (aeration)
– Sod-scapades

Start off with a few basics and watch your grass kingdom grow.

5. Show Me the Money: Lawn Care Pricing

How to write a Lawn care Business Plan

So you’ve nailed down your services and target market. Now let’s talk moolah!

1. Pick a pricing sweet spot to maximize profit.

2. Account for every aspect of your biz, including your:

  • hourly rate,
  • overhead,
  • equipment costs,
  • consumable costs,
  • special services,
  • taxes, and fees.

6. Get to Know Your Neighbors: Market Analysis

How to write a Lawn care Business Plan

In this part, outline your perfect client. Think about questions like:

– Residential or commercial clients: where does your heart lie?
– How many fabulous clients are lurking in your area?
– Details, details, details (e.g., age, income, family status)
– What problems can your grass-whispering skills solve?
– What they’re willing to pay for your wisdom
– What they’re looking for in a provider (e.g., speed, quality, price)
– Pesky industry rules or regulations to follow

7. Know Thine Enemy: Competitor Analysis

How to write a Lawn care Business Plan

Knowledge is power

  • Get to know your biggest rivals to plug gaps and turn your biz into an unstoppable lawn-levelling machine.

  • Identify up to five local grass-gurus who share your target clients and services.

  • Analyze their offerings, prices, teams, experience, reputation, and any sweet spots you can exploit.

8. Gettin’ Noticed: Marketing and Sales

How to write a Lawn care Business Plan

Attract new clients and rake in the dough with your marketing and sales game plan. Woo potential clients with fancy footwork and cunning tactics like:

Ah, my dear friends, let’s dive into the wacky world of marketing, shall we? Here’s what we’ve got in the ol’ magician’s hat:


Surprise ’em with door hangers – knock knock, who’s there? Our fabulous business, that’s who!

Take a ride on the Google-Facebook express: choo-choo your way to advertising success!

Email shmemail, but hey, it’s still a thing! Tickle their funny bone, and you might get those customers rolling in.

Plop those temporary lawn signs right in front of your work – it’s like flashing your business card at a party!

Uniforms, baby! Dress your employees for success – just like a sassy penguin in a suit.

Vroom, vroom! Wrap your vehicles in eye-catching ads, and you’ll have people pointing, staring, and saying, “hey, I need that service!”

 – And finally, get your mingle on: shake hands, bump elbows, or whatever fits your networking vibe – local businesses have bounties of buddies just waiting to be found!


And there you have it, folks – a humorous escapade through the land of marketing ideas! Now go out and spread your business magic!

9. Employee Shenanigans

Who needs employees when you can just clone yourself, right?

Unfortunately, technology hasn’t quite caught up to my wishes, so we need to account for employees in our lawn care business plan. And, unless you found a magical way to avoid it, labor costs make up a whopping 30-35% of revenue costs. So, cue the drumroll, let’s dive into the wonderful world of employee planning!

How to write a Lawn care Business Plan

For this part of your masterplan, please consider:

– The Benjamins your employees will be raking in (hourly wages or salaries, preferably not in Monopoly money)
– The local labor rates and the ever-elusive cost of living
– The number of minions, I mean employees, you’ll need to conquer the world of lawn care
– When you need to recruit your team of landscape superheroes
– How long it takes you to complete jobs and how many you typically have per day


Remember, in the beginning, you can start out as a one-person lawn care army! But if you want to go forth and hire more troops, well, you’ll need to make some executive decisions here.

10. Let’s Talk Moolah

In the exciting land of financial planning, we connect your big dreams with the hard numbers. This is crucial to see if your lawn care business can turn a profit or if you’ll end up selling lemonade on the side to make ends meet (no judgment here).

How to write a Lawn care Business Plan

Your financial plan should be packed with goodies like:

– An overview of your lawn care business model (ooh, fancy!)
– Any existing or needed startup funds (try not to pass Go or collect $200… it’s not enough)
– The nitty-gritty details about loans (purpose, amount, interest rates—you get the drill)
– Overhead costs – because the sky’s the limit, but you still need to cover the basics
– Sales forecasts – you’re a lawn care psychic now, predicting your future!
– Balance sheets, P&L statements, and cash flow statements (Or as I call them, the “Oh, so this is where my money goes!” papers)
– Employee costs – because, as they say, it takes money to make money

Summon your inner Nostradamus and project your business costs for the next year, and even two, five, or ten years beyond. If you’re applying for a loan, you’ll want to be extra detailed here (they like that sort of thing). And hey, enlist your bookkeeper, accountant, or financial advisor to give you a helping hand. There’s no shame in asking for help!

Oh, and don’t forget, you might need some bonus documents like your resume, permits, credit history, or photos of your landscaping handiwork. Stick those in an appendix to showcase your awesomeness.

Ready, Set, Plan Your Lawn Care Empire!
There you have it, my lawn care aficionados! A business plan is your secret weapon for examining all aspects of your business, plugging those pesky gaps, and focusing on world domination – ahem, the big picture.

So, grab your cape and devise your lawn care business plan! Then, get out there, win clients, make a profit, and show those lawns who’s boss – all while knowing you’ve got a solid plan to back you up.